Skin Lightening Is Fraught With Risk, But It Still Thrives in the Asian Beauty Market—Here’s Why

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Studies on the efficacy of popular whitening ingredients are often inconclusive, and many of them have been proven to be quite dangerous. Yet, the industry continues to thrive.

shed light on a group of Filipino women that turned to everything from glutathione IVs to oral medications to lighten their skin, underlining that skin bleaching is far more than just the desire to look whiter; it’s used to advance everything from one's career to relationships for a chance at a better life., assistant professor of Asian American studies at San Jose State University Joanne L. Rondilla explains how skin color isn’t primarily about vanity for Asians; it’s about social standing.

“We see this with our own families when someone looking longingly at someone with white skin; they’re—mixed with either European blood or Chinese blood,” she tells the podcast hosts. “Our sense of colorism isn’t black or white—it’s defined by these other factors that have happened historically.” “This is where I think white people miss the mark: Skin isn’t just skin," says Rondilla. "Skin has social and racial, historical, political, and sociological meaning. When someone says, ‘Oh I love your tan, I wish I had tan skin like you,’ that person doesn’t understand the historical trauma that comes from the skin itself [and] that comes down from privilege.

 

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You mean deep rooted racism

'Colorism' or 'colonialism?' The caste system was used to divide people of color and elevate white superiority. Let's not sugar coat that!

How is this even a thing? Oh dear.

Great read

africaupdates These ones are lost

Asia, Africa, the Caribbean, South America! It’s all over.

We're all modifying our looks — see what Caucasians do every summer... 💋

Do you really need a lighter skin tone to make it big in life? If Yes then please unfollow me I don’t care for you. If no then please follow me I care all about you.

Interesting article.

That looks unhealthy as ****! Attractive maybe if you like lovin' the dead! Lol...😮🧖‍♀️

Disgusting

When I lived in Thailand I was amazed at the market of skin lighteners. Nobody would swim, sun bathe...

Stop doing it please people

NateCrowder I could get an actual date! I wouldn't have to worry about walking outside past 5pm or ever!

Lexialex You misspelled 'vogue magazine'

Beauty is in the eye of the beholder. There is no black or white, yellow or red... color of ur skin has nothing to do with ur beauty. leave racism out of it. Speak only of medical and health issues. Like with tanning, that we all know now is bad for your health and skin quality.

LaBeautyologist Alythuh

Colorism lmao

White people want to be browner. And brown people want to be whiter. What is wrong with the human race that people cannot accept themselves for who they inherently are?! And if they cant except themselves, how do they accept others?

So Asian cultures have different beauty standards? Who are we to judge? no one has asked them to, no one is telling them to be whiter. It's all based on their own social standard deeply rooted into their culture from centuries ago

Aunt Jackie jackieaina already told us...

Hey, everyone reading this... your natural skin color is beautiful. Just stunning. Look at you glow!

And in other countries and continents.

Celebrate who you are...don't mask it! Be unapologetically you! LiveLifeLimitlessly BeGratefulNotHateful

Being mixed race black and asian I get negativity from asian people for being dark skinned. But I've never felt that bad vibe from other black people only asians.

Yaramaliks El o el

LaBeautyologist That lipstick 😍

What does this mean for all of the tanning salons and tanning products?

Meanwhile, white people try to darken their complexion by tanning...I say let people do whatever they want with their skin.

Thank you for sharing this article to us, it is very insightful.

jjj5819 I live in Mexico now. Brown skin is wonderful.

Fake. Then why are tanning salons so popular? (Stupid) Nice try to impregnate the idea but no one is buying. How does it feel to be evil? Be you.

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