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Matrade launches halal eTrade for Europe market

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The Malaysia External Trade Development Corporation says prospects for halal products are immense in Europe, which has a 44 million Muslim population. FMTNews

Matrade says the digital platform is the most cost-effective vehicle for SMEs to go global.

Realising for the first time the plight of Muslims around Europe who faced strict halal compliance to consume food, Simon started to do research on halal products. Following a collaboration between Halal Street UK and Matrade today, more Malaysian small and medium enterprises will be able to venture into the UK and its surrounding markets.

Matrade deputy chief executive officer Sharimahton Mat Saleh said it is important to continue expanding its list of the market places so that SMEs will have more options to explore for their export business.

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