Kohl's reports better-than-expected earnings and revenue on strong start to back-to-school season

in an attempt to grow foot traffic at its stores. The companies' relationship began in the spring of 2017, when Kohl's began selling Amazon gadgets like the Fire TV and Echo Dot at its stores.to sell items such as licensed NFL jerseys and NBA T-shirts online.

The partnership made Fanatics the exclusive distributor of all licensed sports apparel and accessories for Kohl's. The initiative is part of a larger push into sports apparel by the retailer. It has also started lease out its own excess real estate to gym operatorThe company's stock has tumbled more than 27% since January, bringing its market value to around $7.8 billion.

Kohl's has clearly hit a few rough patches lately, but with fans of the retailer expecting a stronger economy – and with the potential buying power of a maturing Generation X – the idea of a turnaround may be on the table. JasmineWu_

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