Adam and James created a $56b company - now they are being blamed for starting a teen 'epidemic'

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The started their company with the goal of making 'safe' cigarettes. Four years later they are being likened to Big Tobacco.

Fifteen years ago, two Stanford graduate students, Adam Bowen and James Monsees, presented their product design thesis on "the national future of smoking." In a video of the presentation, Bowen and Monsees are heard describing their interest in design for social change and pondering aloud if it was "possible to make a safe cigarette.""The industry is ripe for innovation," said Monsees at the time.

Today, Juul dominates the e-cigarette market with its devices, despite challenges from other big companies. In the three years after it launched in 2015, the company captured 70 per cent of the e-cigarette market, according to a Wells Fargo analysis of Nielsen sales data. The process delivers fewer harmful chemicals to smokers' lungs than conventional cigarettes, according to the Centers for Disease Control and Prevention, though e-cigarettes often contain higher concentrations of nicotine, an addictive chemical. Some people also use vaping devices to inhale THC, the psychoactive chemical in marijuana.

 

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