'Shark Tank': Why Mark Cuban invested $600,000 into a business that turns human ashes into diamonds

Billionaire Mark Cuban is known for his tech investments — but on Sunday's "Shark Tank," Cuban diversified in a unique way.

According to Archer and Ozar, customers receive a "welcome kit," which includes a small container for a half-cup of ashes or hair. Customers then send that back to Eterneva. Customers also pick the diamond of their liking. Archer and Ozar asked the Sharks for a $600,000 investment in exchange for a 5% stake. However, once the Eterneva duo revealed they currently have investors, previously raising a "$1.2 million round in a $10 million valuation," the Sharks were concerned that they did not really need a Shark investment.

MakeIt Tell me what exactly has Mark Cuban done after he sold his dot-com bust in exchange for a basketball team? 💩 😹

MakeIt After your wife passes away, just don’t tell your new wife where you bought her engagement ring.

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