Snapchat is rolling out a new ad format it's been testing for months, and some e-commerce and direct-to-consumer brands said it was already paying off for them.
Such ads already exist on Facebook, Twitter, and Pinterest, and the new format is a way for Snapchat to make a bigger effort to grow retail, e-commerce and performance marketing dollars, sources previously told Business Insider. Advertisers can bid for Dynamic Ads on Snapchat's self-serve platform Ad Manager. The ads will be available to brands everywhere, but campaigns will only reach its US audience to start.
Online retailer Princess Polly Clothing has been testing Dynamic Ads over the past month to retarget people. Dynamic Ads let it easily personalize the ad creative depending on the user and drive purchases, said Kim Zorn, its digital marketing manager. The retailer said its cost-per-purchase decreased by 60% while its return on ad spend is 171% higher than compared to other, similar product-focused campaigns.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Canada Canada Latest News, Canada Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Microsoft Advertising's pitch deck for sponsored products ads - Business InsiderMicrosoft wants a piece of Google and Amazon's advertising business. Here's the pitch deck it's using to win search and e-commerce budgets from manufacturers and retailers.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Ancestry debuts new genetic health services - Business Insider - Business InsiderAncestry is stepping into healthcare with a pair of AncestryHealth services aimed at determining consumers' risk for hereditary conditions. It’s a hot girl summa so u kno she got it lit
Source: BusinessInsider - 🏆 729. / 51 Read more »
Advertisers' results from Google's ad format that copies Facebook - Business InsiderAccording to Merkle, an agency specializing in search advertising, the cost-per-click on Discovery Ads is 70% lower than Google's search ads. Google 'is' pitching an ad.....slow it down, you can do it
Source: BusinessInsider - 🏆 729. / 51 Read more »
Vidmob signed its first ad agency deal, with Havas Health and You - Business InsiderVidmob claims to help turn ads into dozens of clips fit for social media. Now the startup seemingly designed to take down agencies signed with one.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Hyundai Motor Group is receiving support from South Korea for self-driving car development - Business InsiderHyundai's push for AVs is getting heavy support from the South Korean government – which has set ambitious timelines for development and commercialization:
Source: BusinessInsider - 🏆 729. / 51 Read more »