EXCLUSIVE: Activewear Brand Varley Secures a $5 Million Investment

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Activewear brand Varley has secured a $5 million investment.

Kylie Jenner is adding a new business to her portfolio, this time inspired by her latest meme.⁣ ☀️⁣⁣ ⁣⁣⁣ The 22-year-old Kylie Cosmetics beauty mogul filed a trademark for “Riiise and Shiiine” on Oct. 17 for fashion offerings such as “coats, dresses, footwear, gloves, headbands, jackets, loungewear and undergarments,” among others, according to the U.S. Patent and Trademark Office.⁣⁣⁣ ⁣⁣⁣ The trademark is inspired by a meme of Jenner taken from a YouTube video she posted on Oct.

⁣ ⁣ The creator of @thebigbagclub, Milan-based graphic designer Virginia Rolle, said she started her page after seeing a photo of Brazilian influencer Paulinha Sampaio with an oversize Gucci bag.⁣ ⁣ “At the beginning I thought it was a joke, a fashion meme,” Rolle said. “But when I realized the photo was original, I started to think about all the beautiful bags that I want in a bigger size. So I tried to edit some photos.”⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @alexa_tietjen⁣ . . . . .

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