Twitter blames ad targeting issues for earnings miss, sending stock down 20%

Platform bugs weighed on revenue and ultimately led the company to an earnings miss on the top and bottom lines.

Advertising revenue for the quarter came in at $702 million, 8% higher than a year earlier but significantly lower than the $756 million in ad revenue that analysts surveyed by FactSet had predicted.Limiting ad targeting In one particular bug, a new user to Twitter was asked whether the platform could use device-specific settings to personalize the user's timeline. The platform collected that data, even when the user responded "no" to the prompt. The company realized the improper use of user data and shut off the feature entirely, limiting its ability to target and sell ads.

The data-related issues and limited ad capabilities amount to lower prices for Twitter ads, which the company sells through an auction system.

For years, random people engage with our Twitter ads regardless of our targeting parameters. Maybe that explains 23% growth in ad engagement and a 12% decline in CPE.

Twitter is garbage because jack has handed the platform over to right-wing trolls. Won't be long until it's junk stock.

I love how that one panelists says they sold yesterday but never said anything yesterday. Seems pretty fishy to me. Lying sacks of s—t is what they are.

PolitiBunny I’ve begun blocking ads almost reflexively the last week or so. They are out of control. I used to just scroll by them.

Shadowbanning non-Marxist influencers is not good for business.

PolitiBunny Maybe don’t suspend half the country. Those people direct advertising dollars as well.

Blame the cuntbeard running the company 😂

Yeah, Jack, blame the 'ad algorithms.' Not because you banned half the country.

PolitiBunny You think? My TL is jammed up with crap, except MrPeanut he's cool.

PolitiBunny Couldn't possibly be the censorship...

Neoavatara

that and people are pissed about the censorship algos...

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