The board requests that each of its three divisions implement new rules by January 2021 at the latest. The decision signals a reversal of the association's long-standing, controversial position that if players were able to profit from endorsements, it would create an uncompetitive sporting environment biased towards wealthier college programs.
into law a bill that will prohibit California schools from punishing athletes for accepting endorsement money, which goes into effect January 2023. a bill that will change the federal tax code in a way that forces the NCAA to give all student-athletes the right to profit from their likeness. Walker said on Tuesday he plans to move forward with his proposal to ensure the NCAA vote turns into real action.
Judging by the presence and popularity of pro athletes on various social and digital platforms, the decision could create similar, substantial opportunities for brands to work with NCAA athletes. On Instagram about one one-third of the platform's global users — about users — follow a sports account and about 80% of those accounts belonging to individual athletes, per Adweek.
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