Ferrari CEO Races to Build Company’s Brand

By Eric Sylvers Updated Nov. 9, 2019 8:48 am ET MARANELLO, Italy— Louis Camilleri’s appointment as Ferrari RACE -0.04% NV’s chief executive in July last year surprised many, including himself. Fifteen months on, his imprint on the Italian luxury sports car maker is becoming evident.

Being a tobacco executive offered relevant lessons for running Ferrari, Mr. Camilleri said in his first interview since becoming CEO, because it involved “managing a company which is part of an industry going through major transformation and how to keep ahead of that transformation.” The difference between Messrs. Camilleri and Marchionne became apparent at Ferrari’s Formula One team, the pride of the company and the testing ground for many technologies—like the steering wheel gear shift—that eventually make it into series production. Mr. Camilleri’s measured, soft-spoken style contrasts with the freewheeling and often-abrasive Mr. Marchionne, who would publicly criticize employees, an approach that led to high turnover at the racing team but failed to produce results.

Electric cars have fewer moving parts than a vehicle with an internal combustion engine, potentially making it harder for Ferrari to showcase its engineering prowess, which has produced cars that can accelerate from 0 to 60 miles an hour in 2.4 seconds and can hit top speeds above 200 miles an hour.

Him... Mon rouge 😍

Parker: 'My Dad never bought me a Ferrari. I had to steal my first one. Nice inscription on the keychain. A little sappy. Want me to read it ?' I could never afford one but I like them. inequality in practice

So excited to see what Ferrari can produce!!! elonmusk you are pushing the establishment forward 👀👍👍

Leclerc 😍

s🅱️innalla

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