Amazon could one day soon look to entice its 105 million estimated Amazon Prime subscribers to join Haven, leaning on the convenience of rapid prescription delivery from PillPack and telehealth through Amazon Care.
We don't know all the details, but Haven's offerings for JPMorgan employees have copays that typically range from $15-$110, with more intensive care like hospitalization coming with a higher price tag. Haven plans to monitor JPMorgan employees' receptiveness to these new health plans, with specific interest given to whether or not pricing and payment is more transparent.
Here's the bottom line: Amazon is laying the groundwork for a new healthcare empire and legacy stakeholders will need to be prepared for the competition. In the last year, Haven's parent companies have spent over $1 billion in acquisitions covering fundamental pieces of healthcare infrastructure. And now it's expanding in leaps and bounds, testing its products on tens of thousands of workers to see what works and what doesn't.
Meanwhile, Amazon is building up virtual care platforms and rapid-delivery prescription drug services, mirroring the of healthcare services we've seen from other large US insurers like UnitedHealth Group and Optum, CVS and Aetna, and more. It's true that everything Amazon and Haven are doing right now is only available to select employees — but we know that the JV doesn't plan for it be this way for long.