Viacom reorganizes creative team in advance of CBS merger

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Three veteran programming executives, Showtime's David Nevins, Nickelodeon's Brian Robbins and MTV's Chris McCarthy, are getting increased turf as part of a management overhaul at ViacomCBS.

Viacom Inc. Chief Executive Bob Bakish is streamlining his team by identifying key executives who will oversee the various TV networks after Viacom’s upcoming merger with CBS Corp.

The Viacom-CBS marriage is expected to be complete by mid-December. Three veteran programming executives — Showtime’s David Nevins, Nickelodeon’s Brian Robbins and MTV’s Chris McCarthy — are getting increased turf as part of this month’s management overhaul, according to two people familiar with the situation but not authorized to speak publicly.McCarthy will gain a much bigger portfolio, becoming president of entertainment and youth brands.

Robbins, who became president of Viacom’s Nickelodeon business in October 2018, takes over AwesomenessTV. It’s a homecoming for Robbins, who created AwesomenessTV in 2012 with longtime producing partner Joe Davola. The pair sold the once high-flying business to DreamWorks Animation in 2013, and Viacom claimed it last year. Robbins is based in Burbank and Hollywood.

As part of the moves, longtime Viacom executives Kent Alterman and Sarah Levy are leaving the company. Alterman has been with Viacom for two decades and manages Comedy Central, TV Land and Paramount Network. Levy, a longtime Nickelodeon executive, has been chief operating officer of Viacom’s Media Networks group for about a year but that role is being phased out, one of the knowledgeable people said.Last week, CBS announced a change in leadership at its internet division, CBS Interactive.

 

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ViacomCBS Shakes Up Creative Executive Ranks Ahead of MergerChris McCarthy, David Nevins, Brian Robbins and Marc DeBevoise add new responsibilities, while Kent Alterman and Sarah Levy prepare to depart after the merger. G💚canlarım That’s a nice and extremely well written letter. He brought us some of the best comedy programming in recent memory. Comedy Central under his leadership has been the one crown jewel in Viacom’s bevy of cable channels. I hope that continues to be the case but worry it might not.
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