This story requires our BI Prime membership. To read the full article,s director of sustainability, Sam Arons, is in charge of the company's effort to become completely emissions-free.
It's not about growing the business, the ride-hailing company pitched investors, mirroring claims by its biggest rival Uber, WeWork, Peloton, and more. No, it's about changing the world. The 37-year-old director of sustainability at Lyft has been tangentially involved with the ride-hailing company since it was known as Zimride years ago, but only joined the company in March 2018, after more than a decade at Google working to reduce the environmental effect of the search giant's massive data centers.
In 2018, through its nearly 2-million-strong network of drivers, Lyft provided 619.4 million rides, most of those, presumably, in carbon-spewing vehicles containing one driver and one passenger. In some cases, like persuading riders to share a car for part of their journey, there's a business case to be made while also reducing pollution. After all, the company is still paying just one driver for the trip, effectively increasing the revenue per rider on the journey.
"We all know that the future is electric and the future is renewable," Arons said. "That's Lyft's future. There could be some cost to that at certain points. Ideally, we'll get to a point where the cost for electric vehicles has come down. Nobody really knows for sure when, but that will happen, and the economics speak for themselves."
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