Inside Alibaba's extravagant shopping gala that racked in $38 billion - Business Insider

and 5,153 times more than what it sold at its first Singles' Day event one decade ago.

Here's everything that went down at this year's insane Singles' Day celebrations, which fall on November 11 every year. In July, Alibaba-owned company Tmall held the first official press conference for the 11.11 global shopping festival in Hangzhou.Then, in October, Alibaba held its "Tmall Collection show", which it described as the “11.11 opening show.” The extravagant affair was meant to act as a preview of the "massive selection" of items that would be available on Singles’ Day the following month.

This is the first event without co-founder Jack Ma, who stepped down as Alibaba's chairman in September this year.The night before Singles Day on November 11, brand representatives flocked to Alibaba’s Xixi campus to watch the countdown gala and view first-hour sales figures.The campus was lavishly lit with neon lasers and fairy lights were strewn across the floor.There was a huge lit sculpture containing the tagline, "Make 11 Happen" in the front of the campus building.

The reality TV star showed off her KKW cosmetics line to the roughly 12 million people watching the stream.Meanwhile, customers swarmed shops in Alibaba-partnered Intime Malls. Among them were beauty brand MAC and New York-based Estée Lauder, which sells skincare, makeup, perfume and hair products.A Chinese supermarket linked to Alibaba slashed its prices by half, and customers actually cleaned out entire shelves.Many people packed their shopping carts until they were overflowing.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside Alibaba's extravagant shopping gala that racked in $38 billion - Business InsiderInside Alibaba's insane global shopping gala which brought in a record-breaking $38 billion and featured Taylor Swift, Kim Kardashian and Game of Throne's-themed whiskey Interesting marketing strategy. At most, they invested a few millions with the artist presentations but brought it billions in sales. Very shrewd. SHAME ON TaylorSwift. Not a word spoke for young ladies being raped by HKPoliceTerrorists HKPolice TSUpdatesNYBU Taylor and Kim?
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside Google and Ascension cloud and AI partnership: details - Business Insider'Project Nightingale' is a plan to move Ascension data onto Google's Cloud services, then to build an EHR search tool, internal documents say. Will they be paying a nice and fair share of the taxes necessary to help finance national health services that can save lives directly? ;) What a great group of ppl to have everyone’s PHI.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside the factory where army veterans make 7 million poppies every year - Business InsiderThe factory employs army veterans to make poppies that are worn every year to remember those who have given their lives in the armed forces.
Source: BusinessInsider - 🏆 729. / 51 Read more »

ADIPEC 2019: Inside ADNOC CEO's announcement of Murban exchange on ICE - Business InsiderInside a 'historic day' at the Middle East's biggest oil and gas conference, where all the world's top energy CEOs gathered to sign a deal that will permanently change the industry
Source: BusinessInsider - 🏆 729. / 51 Read more »