Walmart is rolling out tools and API to grab Amazon advertisers - Business Insider

This story requires our BI Prime membership. To read the full article,Walmart Media Group, Walmart's advertising arm, plans to roll out its first self-serve advertising tools and an API to compete with Amazon early next year, according to four advertising agencies and tech vendors.

The world's largest retailer has steadily been pitching more advertisers on its advertising arm, called Walmart Media Group, this year. According to four agencies and tech vendors that specialize in e-commerce advertising, Walmart will roll out a self-serve advertising platform and API early next year that could open up ad budgets from hundreds of consumer-packaged-goods brands that rely on Amazon for sales.

Walmart sells search and display ads that appear on its website and app as well as OTT ads for Vudu, its streaming service. The self-serve platform and API will only power search and display ads that are aimed at its core consumer-packaged-good advertisers. In theory, the tools will help e-commerce advertisers better understand how ad performance compares across multiple platforms.

"Amazon has built the platform that sellers use to connect with over 100 million Prime subscribers — it makes a lot of sense that Walmart is going to offer the same thing," said an executive at the tech vendor. "We've been encouraged with the early data from Walmart."Walmart has run an advertising business since 2005 but has made a bigger push for ad budgets over the past year.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Amazon is set to open 'Amazon's first grocery store' in 2020 - Business InsiderAmazon confirmed that it will open its 'Amazon's first grocery store' in Los Angeles during 2020, which could improve its physical retail performance. Reject this at all cost. Why not Jeff never has to actually make a reasonable profit and everyone thinks he is a genius so yea, open a grocery store and lose money there too.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Starling has hit the 1 million account milestone - Business Insider - Business InsiderWhile Starling's total number of accounts may trail other big UK neobanks, it could have an edge over competitors due to the sustainability of its growth:
Source: BusinessInsider - 🏆 729. / 51 Read more »

HSBC and RBS are rolling out new digital banking platforms - Business InsiderIt's a smart time for incumbents like HSBC and RBS to assess their digital strategies to stave off the rising tide of fintechs and challengers:
Source: BusinessInsider - 🏆 729. / 51 Read more »

IBM and Oracle might stop competing with Amazon, says Forrester report - Business InsiderIBM and Oracle are so far behind in the cloud, they might stop trying to compete with Amazon altogether and go a different route, analyst says I Hope not competition is needed to give the people more options and different features. And will lead the community to improve and enhance the quality of the services.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Insiders raise questions about SoftBank-backed farming startup Plenty - Business InsiderA futuristic farming startup raised $260 million from Jeff Bezos and SoftBank on the promise of upending agriculture. Insiders are raising questions.
Source: BusinessInsider - 🏆 729. / 51 Read more »