Variety’s New Leaders 2019: These Representatives Are Making a Mark on the Industry

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Celebrating the next generation of leaders in the entertainment business who have made waves in film, television, music and tech over the past year at Variety's annual New Leaders event presented by CityNational

seeks to identify the next generation of leaders in the entertainment business, looking for representatives in the creative community, film, TV, music and digital. This year’s group has a heavy New York focus: We selected executives from forward thinking companies such as Spotify, Group Nine and Endeavor Audio, as well as writers and producers in late night comedy, plus agents and managers who help put the deals together that keep the entertainment business humming.

her voice of experience. This is, after all, the woman who helped broker Migos’s spot on Drake’s 2018 world tour as well as road trips and movie and endorsement deals for Lil Yachty, Lil Baby and feminist rapper Rapsody. Reynolds-Drumm says her greatest achievement thus far has been creating a formidable roster with her business partner and fellow ICM agent Yves Pierre: “We don’t just sign artists to add names to a piece of paper or chase trends. We sign what we listen to and what we believe in.

Abrams’ youngest partner has helped the agency expand its roster of influencer clients, including Beyoncé’s makeup artist Sir John, artist Poppy, Olympic gold medalist Shawn Johnson, and 10-year-old skateboarding prodigy Sky Brown. She closed more than 500 brand partnership deals for clients this year, including with Target, Mac and Sephora.

 

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