Alisha Marie, Remi Cruz from YouTube to podcasting with 'Pretty Basic' - Business Insider

When Alisha and Remi'stold the two friends that their chemistry would work well on a podcast, they saw an opportunity for greater creative freedom on a new platform. But the transition to audio was not without challenges, they said.

While Remi said it felt natural to open up on microphone right away, Alisha said she initially found it much more difficult to create audio-only content as opposed to crafting Snapchat stories or Instagram posts. The "Pretty Basic" ad rates are dynamic, Alisha said, as podcast ads allow for more specific targeting than some other platforms. For instance, Ramble uses a process called dynamic insertion to switch ads in and out of shows as opposed to baking them in, said Cadence13 Chief Content Officer Chris Corcoran, so advertisers can insert ads in back catalogued episodes if they gain impressions.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Research shows startup founders were already pretty well-off before founding companies - Business InsiderResearch confirms tech founders are already well-off and well-educated before starting their companies
Source: BusinessInsider - 🏆 729. / 51 Read more »

How to win a business pitch competition, according to a 12-time winner - Business InsiderA 33-year-old entrepreneur won a dozen pitch competitions in 2 years and raked in $75,000 along the way. Here's how she uses stats to craft a winning pitch.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Austin-based Next Coast Ventures raised $130 million for its second fund - Business InsiderSilicon Valley is just realizing that profitable companies are wise investments, but Austin-based Next Coast Ventures has a $130 million head-start in its second fund
Source: BusinessInsider - 🏆 729. / 51 Read more »