Behind the anonymous Instagram account airing the beauty industry’s dirty laundry

addressed the claims in a number of emails to her staff promising to take short- and long-term action.

Whilst there is no doubt the power the social media account has had on the industry, not everyone is sold on the legitimacy of Estée Laundry's claims. "The tone of the account reeks of bitterness, so a lot of us believe they are failed beauty industry alumni with a massive chip on their shoulder," the beauty editor said.

Thats a lot.........I personally go for quality not quantity myself. That's more important with followers.

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