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MAHB smells big business with Dior pop-up boutique in KLIA

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The Dior Prestige boutique is expected to boost already strong perfume and cosmetics sales. FMTNews DIOR MAHB KLIA

PETALING JAYA: Malaysia Airports Holdings Berhad expects the Dior Prestige pop-up boutique, one of the newest additions to KLIA, to boost the already strong sales of duty-free items at their airports.

“The pop-up boutique will allow guests to delve into the world of Dior Prestige which is the culmination of Dior’s skincare expertise and exceptional premium skincare range.” “The perfumes and cosmetics category is the top-performing category at KUL,” he said, in reference to the collective name for KLIA and klia2.

Nazli said he was optimistic about the revenue potential of the Dior Prestige boutique on top of the added value to the passenger experience at the airport.

 

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