to reinvent themselves almost overnight because of the Covid-19 pandemic. Business owners had two choices: take action to change the way they work, or close up shop. Companies that refused to take their company virtual or adapt either didn’t make it or at the very least suffered a loss. Innovation and a willingness to change your business to virtual turned out to be crucial for survival.
Music Compound continued in-person operations throughout the entire pandemic and never missed a beat. After Covid hit the gulf coast of Florida in March of 2020, our gross sales reduced by 50 percent during the peak of the pandemic. The entire staff was impacted and decided to rise to the occasion. Within 24 hours, we rolled out a virtual music school business model. Nearly 400 members and staff connected weekly via Zoom.
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