Women running their own companies? We love to see it. In our monthly series Small Business Spotlight, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status. Here, tips for raising funds, developing a marketing strategy, navigating social media, and more—straight from women who have done it themselves.
Yamaoka’s interest in beauty started when she was a teen, when adolescence led to acne which left her with discoloration and scarring. “Especially having melanin in my skin,” she says, “you’re left with a scar for what feels like 6 months.’” “Through the work that my parents did, they instilled in me the drive to make sure that I leave a positive impact on this world,” Yamaoka says. "We have two pillars: One is giving back to the community, and two is building a sustainable business which is friendly to the Earth…People want to know where their products came from.
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