Easter bunny battered by candy business inflation

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Soaring costs of raw materials such as milk, sugar and cocoa, and a shortage of aluminum used to make wrappers, have sparked a surge in the cost of candy.

Americans face a real candy crush this Easter.

“We’re just going to stick with the basics and buy only what we need,” said Monica Matute, a stay-at-home mom from Bensonhurst, who will celebrate Easter with her two daughters and two nieces, ages 3 to 15. “It’s not like before. You can just see the difference in prices anytime you go to the supermarket.”

Mitch Cohen of Economy Candy on the Lower East Side reports rising costs across the board since 2019: ever-popular confections such as Hershey’s bars and Kit Kats have risen from 99 cents each to $1.25 each ; the price of jelly beans has grown from $3.99 to $4.99 per pound ; and a medium-sized 6-ounce chocolate bunny has risen from $4.99 to $5.99 .

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