, representing 1% of the retailer’s market capitalisation. The addition of Yuppiechef to its portfolio, along with value retailer Power Fashion, and more recently the majority of Studio 88 Group, is part of Mr Price’s strategy to tap into a new customer base and become"the most valuable retailer in Africa".
In a response to Fin24, Mr Price said the original intention and hope was that the co-founders would lead the business for at least a few years after the acquisition. The retailer said that Smith and Dryden also realised that their passion and skills were in starting up a business, and not second-phase growth and scaling.
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Fin24 Creative differences?...nice products though