Wine tourism is regarded as a crucial sector for the local industry, creating revenue and jobs.It was heavily impacted by the Covid-19 pandemic and related lockdowns, but is on a recovery path.
Data shows that in 2019, therefore before the pandemic, wine tourism accounted for 15% of local wineries' total turnover. "Although international visitor figures remain low, especially for mid-week travel, there is a positive energy among wine tourism destinations. We're seeing new hiring, product launches and events."Wineries are focusing on quality, maintaining competitiveness and building capacity.