. He was the guy who would get us all together, help us figure out sponsors, and everybody loved this guy. His son Kiernan is a great skater, and when Joel passed away four years ago, I made it a commitment to do what I could to support his son and his wife.
I purchased the products from his shop, and his son and his son's friends started working for me. When we went to Joel's shop, they had thrown everything in the garbage, and we rescued some things including a mini ramp which we used at Curbside. We gave the opportunity for each of these kids to learn how to work and be a part of something. Our longevity and success is really just because we genuinely love these kids. We look out for them.
The first couple years I was trading tattoos for work — you can tell who has worked there the longest by who has the most tattoos — and now I haven’t worked an official shift in two years. I still go out and film with them and come in, but it is totally run by the kids.We have our skate shop, which has everything to keep you rolling, from new wheels and anything to do with the actual skateboard. We have some accessories, but no shoes or apparel. Anything a skateboard would need, we provide.
We started a food truck, Churro Face, that serves churros and coffee. Young people work with the truck and develop a résumé, retail experience and managerial stuff at like sixteen years old. Those kids are the ones who run the business. And then, of course, some of them start to learn about working in the skate shop and in the skatepark.The fact that we are Colorado local, homegrown. The business is from Denver and carrying on Joel’s old shop, so it has legacy to it.
If we were having this conversation in a month, I'd say we have no problems! I think being a small business is a team of people that are IN IT. Jake, our manager — we can argue and be totally in love again. Our views and vision are totally in line; even if we are in a pinch, we’re all capable of taking those hits. Curbside is the overflow of our personal lives. I tattoo full-time so, I don’t pull from the business.
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