Steven Bartlett says 'people who are considered creators or influencers' dominate the UK's business landscape

Picture: LBC/AlamySteven Bartlett tells Tom Swarbrick how influencers are "building their audience first" in order to amplify their businesses.

The Diary of a CEO host told Tom: "They started by building an audience first and then they used their audience to create something and deliver it." The Dragon's Den star addressed why he thinks people want to be a celebrity first who then has lots of other businesses because they already have that platform.

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