Editor's note: The Business Times annually selects 10 or more corporate and nonprofit leaders as part of our Most Admired CEOs program.Even though he’s a 35-year accounting veteran, John Sensiba said he was “pretty ignorant” of the B Corp movement until he went to a meeting for Bay Area tech leaders discussing corporate social responsibility about seven years ago. “I was the oldest person there and the only one in a suit,” he said.
Sensiba San Filippo LLP earned B Corp status in 2018 and now is set on a goal of helping others to do the same through its “Sustainability Center,” which helps companies become B Corps and comply with social corporate responsible and sustainability goals.We felt like our profession and our firm specifically was pretty close. We decided to do it, we did it, but we had no idea what the impact would be like. So, I’d like to tell you that it was a brilliant strategic plan of mine, but it wasn’t.
So we ask ourselves every time we have a big decision to make, is it consistent with those priorities of family, community and firm and really operationalizing that, making that really part of the fabric of the firm, was a challenge. It’s just second nature now, but that was a challenge to make sure that everybody really believed that and really acted on that one.
The challenge in this business was really very specific. It’s the complexity of the work that we do and the risk involved. I’ve been doing this for 35 years and I’ve never seen such broad changes to tax and financial reporting regulations. So the complexity and the risk, that’s been a huge challenge.
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