company has introduced a number of memorable automobiles, including the Delta, Stratos, Integrale and more – most of which have helped build Lancia’s reputation in the rally car racing scene. Despite having a rich history spanning over a century, the brand’s presence in the automotive scene has gradually declined over the years. However, that may soon change, according to its parent company Stellantis.
The multinational automotive corporation, which also owns numerous car brands including Fiat, Chrysler, Citroen, Vauxhall and Peugeot, have unveiled on Monday that Lancia will be revived to exclusively focus on producing. Along with the announcement, Stellantis also unveiled a new modern twist for the Italian brand’s logo, which now features thin lines representing the flag and inner circular motif within the crest, as well as a new typeface for the name.
Lancia is set to introduce three cars between 2024, starting with an all-electric Ypsilon, Delta, and a yet-to-named flagship EV model. The trio will feature the brand’s new design language known as “Lancia Pu+Ra Zero”, where the middle portion is short for “Pure and Radical”. The company describes the new concept as a “work of art in which the past and the future are in continuous contact, [where] elegance is balanced with the radical spirit of forms.
Hopefully, Lancia’s relaunch as an EV brand would allow for its newer vehicles to be released in other parts of the world. Up until now, the brand only sells a single car, its current generation Ypsilon, exclusively for the Italian market.
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