"Some 25% of Gen Z have a side gig, according to
, compared with 16% of all other ages," the report said, adding that young people were looking for additional money, identities, and hobbies outside a 9-to-5 job. Influencers and social commerce will continue to help small businesses find audiences and grow, TikTok found.The report said businesses should continue using content creators to build their brands.
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