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How Business Locations Could Shape Rooftop Solar Adopter Demographics

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Previous research has shown that the locations of businesses such as grocery stores can result in inequitable access to goods and services. Could the locations of rooftop solar businesses similarly help explain, among other factors,

published in the journal, Berkeley Lab researchers explore how business locations partly explain rooftop solar adoption inequity. The Berkeley Lab authors reach three primary conclusions.

Second, the data suggest that the openings of new rooftop solar businesses increase local rooftop solar adoption, including in relatively low-income areas. The study data sample show that each new solar business was associated with roughly 17 additional installs per quarter in the same zip code as the business.

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