Amanda had previously graduated with a BA Hon degree in Business Management, where she learnt the fundamental concepts of running a business.
"I had the idea for leggings with characters on the bottom, to create a feature of the crawling nappy bottom as there was nothing at that time on the market in the UK," she explains. But it was the positive feedback she received from other parents that gave Amanda the final push to place her first order.
By 2013, she employed her first member of staff, before later going on to employ a further 14 people to help with the continued growth of the company. "We just love our Peter Rabbit ™range, as the collaboration is perfect as both brands are born in the Lake District and take inspiration from the beautiful countryside around them," Amanda explains.I made starter packs of leggings and called on shops sometimes with my daughter modelling them and sold them from the boot of my car"Our Peter Rabbit collection is also a fabulous Easter gift for babies and toddlers, as an alternative to chocolate.
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