How to Price Your Home For Today’s Market (And Any Market, Really)

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High mortgage rates, falling demand, low inventory—we're heading into a spring selling season unlike any other. Here's how to lock in a pricing strategy before listing your home on the market.

From researching comps to understanding current market conditions, the steps you can take to determine the best asking price for your homeTap storyAccording to Zillow, 84% of those who sold a home for the first time between late 2020 and 2022 wish they did something differently.Understanding the market to get the most optimal price is a common challenge.

Figuring out a timeline, as well as how you will invest that money is a crucial first step in the sale process.“This is a market where you really want a pro,” says Amanda Pendleton, a home trends expert at Zillow. Hire a professional who’s deeply experienced in your local market and has sold similar properties to your own.

You should consider rates, which change week to week, when coming up with your asking price, and how they’re affecting demand in your area.You want the best possible price for your home–but pricing it too high could lead to a slower sale and price cuts. If it's under $1 million, she suggests pricing about $25,000 lower than the perceived market value, while higher price points round down $50,000 to $100,000.

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