Don’t worry, the recipe isn’t changing. But the cups are. Beginning Monday, the new look will include “eccentric colors and eclectic vibes” and feature a new Slurpee logo and a large “S” that resembles the swirly top of the drinks. It’s the first redesign in four years, when the Slurpee ditched its recognizable psychedelic pinwheel look.
Fuel sales made up the majority of the $654 billion that Americans spent last year at convenience stores, according to the trade group, but the businesses want to draw customers inside their stores when they fill up at the pump to get them to buy higher-margin foods and drinks. Slurpee’s history The drink traces its history back to the late 1950s as a happy accident.
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