Under Cook, however, Apple’s market cap has surged by more than 700% to nearly $3 trillion. Its iPhone business has continued to be a juggernaut, fueled by new features and pricing strategies under his watch. And Apple has built up a robust services business, including paid music, TV and gaming products, giving the company a steady revenue stream not beholden to the cyclical nature of hardware sales.
“The world of the headset is a real challenge … it’s proven to be a challenge to create a mass market for that,” said Margaret O’Mara, tech historian and professor at the University of Washington. “The iPhone came about after many years of companies, Apple and others, trying to create a kind of supercomputer in your pocket, there was a long history of attempts. And it came on the market when a lot of people already had some sort of cellphone.
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