A strategic reinvestment in the CBC, refocusing the corporation away from things like opinion and entertainment and towards more resource-intensive news gathering and investigative journalism, still makes heaps of sense to me. If there was ever a moment for a major strategic repositioning, it’s right now — especially with a potential Prime Minister Poilievre lurking on the horizon.
Bigger government investment in digital media operations, ones that meet some basic standards of journalism , seems equally obvious. There are plenty of levers available, from tax credits to direct subsidies, that could support the flourishing of a wide range of operations and organizations that actually meet today’s needs rather than simply sustaining yesterday’s choices.
It should also use the ongoing negotiations with social media giants over Bill C-18, its Online News Act, to tilt the table towards the future rather than the past. As it stands, as much as 75 per cent of itsin revenue would go to giants like Bell Media, Rogers Communications and the CBC. Instead, they should be trying the reverse and sending the majority of revenue collected to publications and ventures that were created with the 21st century in mind.
might slow the demise and diminishment of each, but they’re both still stuck on the same road to oblivion. If we want our democracy to be informed by facts and data rather than conspiracy theories and digital memes, we need to invest some of our shared resources in some new ideas and opportunities. Yes, the cost may be high. But the cost of doing nothing here is much, much higher.
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