I dare say, tourism is serious business!, By Folorunsho Coker

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I dare say, tourism is serious business, By Folorunsho Coker

We should foster collaborations between the government, private sector, and relevant industry stakeholders to jointly promote and develop Nigeria’s tourism industry. Also, we have to seek partnerships with international organisations and institutions to exchange knowledge, expertise, and investments in the creative sectors.

We should organise film festivals and events that celebrate Nigerian cinema and invite international filmmakers and industry professionals to participate. Artificial intelligence is already creating the whole value chain. We must deepen a co-existence in film.Our music is homeless. Let us give our music a home like the O2 arena or Madison Square Gardens. Let people see our music in our home.

AI should be used for data analysis and predictive modelling to identify tourism trends, target marketing efforts, and improve resource allocation.We need joint country marketing campaigns, domestically and internationally, to promote Nigeria’s tourism assets, while focusing on the creative sectors. There should be collaborations with international travel agencies and tour operators to create attractive travel packages that highlight Nigeria’s creative assets.

We can prioritise improving safety and security measures to ensure the safety of tourists. This includes increasing the presence of law enforcement agencies, and implementing surveillance systems, especially at points of transportation, hospitality, and entertainment. It also provides digital safety information and resources for tourists.

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