Stock video can be very useful for filling in generic scenes in a video, and it's becoming more and more necessary since few companies have the budget to be able to create enough original footage for the amount of video content they need for social media. But poorly chosen stock footage can have a detrimental effect, coming across as false, lazy and even insulting.
Yorkshire Water customers were quick to react on social media, and the company has removed the video. Somebody saved it and uploaded it to YouTube for posterity, listing several questionable oversights that anyone paying attention should have noticed before sign off. They included a left-hand drive car, a European electric wall plug and a collection of bras hanging over a bar that turns out to be located in Rosa Khutor, Russia.
The environmental campaigner Feargal Sharkey told the BBC:"It underlines the most serious point, once we get past the mild amusement of it all, and that is this laissez-faire, almost casual indifference that water companies, like Yorkshire Water, show towards their customers." A spokesperson for Yorkshire Water said:"We're aware that stock footage was used in our 'word of mouth' social media campaign teaser video, and have since removed this from our channels."that featured footage from several other countries.Enjoy your first month for just £1 / $1 / €1
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