“Threads did jump in with a ton of hype and a launch pad from their Instagram users … [but] it’s dropped off dramatically,” Yaccarino told CNBC Thursday in her first interview as CEO of the company now called X. “But you can never, ever take your eye off any competition because they’ll continue iterating and as much as the launch has stalled, we’re keeping an eye on everything that they’re doing.
Yaccarino said that the company is returning to growth mode after months of slashing costs through ongoing layoffs, infrastructure and office space reductions and, in some cases, allegedly holding back on paying its bills and employee severance. Twitter’s staff has shrunk from nearly 8,000 employees to just around 1,500 workers since Musk’s takeover, Yaccarino said. “Are we hiring? Yes,” Yaccarino said. “I get to come in and shift from this cost discipline to growth … the future is bright.
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