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Tesla Beware. New Mercedes Electric Vehicle Beats Market Leader in This Key Area.

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The German car maker is hoping to challenge Tesla and is highlighting the superior range of its new electric-vehicle concept as a key selling point.

Tesla is facing a challenge from Mercedes-Benz, which introduced a new electric-sedan concept vehicle at a German motor show, with superior range.

“This new model family is inspired by a generation of car buyers who want that unmistakable Mercedes-Benz feel… They also seek a sustainable choice that is a cut above the rest. This hypermiler [a term denoting extreme fuel efficiency] is the one-liter car of the electric age,” said Mercedes-Benz Chairman Ola Kallenius in a company statement on Sunday accompanying the vehicle’s unveiling at the IAA car show in Germany.

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Mercedes CEO: Efficiency is the 'new currency' in the EV marketMercedes-Benz CEO Ola Kaellenius said its newest EV architecture, launching with the CLA compact electric sedan, will target 30% to 35% more range per kWh.
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