SALT LAKE CITY — Get used to seeing a new logo on the Utah Jazz jerseys. No, the team hasn't gone through another rebrand, but they do have a new jersey patch sponsor.
In 2017-18, the NBA followed the trend set by soccer leagues worldwide by selling advertisement space on jerseys. Those deals have brought it millions in additional revenue for franchises — the Brooklyn Nets' deal with WeBull is reportedly worth $30 million per season, the most lucrative in the league.
Even though the jersey patch has been around for six seasons now, the local company will be the first to use the Jazz jersey as a true ad. Barney said the Bulls even made a pitch to a Utah company when it looked for a new patch partner ahead of last season. Barney said he remembers going to the CEO's office and being shown a Chicago Bulls jersey with the company's logo on it.