When it comes to creative thinking, it’s clear that AI systems mean business

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The chatbot GPT-4 has produced more viable commercial ideas more efficiently and more cheaply than US university students

Mollick works in a business school and has been a cheerleader for LLMs from the beginning. Some of his colleagues

with GPT-4 and 200 of their students, setting humans and machine the same challenge: come up with an idea for a product aimed at American college students that would retail for less than $50.And the results? “ChatGPT-4 generated more, cheaper and better ideas than the students.

If you wanted an insight about how corporations will view this technology, then you couldn’t do better than this. Reading it brought to mind

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