FCA uses ad tied to Dumb Money film to warn cinemagoers of investment risks

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The drive is part of the InvestSmart campaign, which encourages consumers to make better-informed investing decisions.

The Financial Conduct Authority is warning cinemagoers about the dangers of speculative investments driven by hype.

It is then revealed that the anonymous tipster is in fact typing in an online forum – before the advert ends with the FCA’s call to action: “Don’t Get Played”.The drive is part of the FCA’s InvestSmart campaign, which encourages consumers to make better-informed investing decisions which suit their financial circumstances and attitude to risk.

Hyped by tips on web-based message boards, individual investors bought large volumes of shares in a perceived “David versus Goliath” battle with professionals who expected the share price to fall. It said UK-based investors opened more than one million new trading app accounts during the first few months of 2021.

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