Italian Premier Giorgia Meloni has launched a pact with the country’s industry aimed at keeping prices down on a range of essential goods, including food, personal care and baby items.The experimental programme runs from October 1 to December 31 and involves 32 associations that have agreed to discount or maintain a ceiling on the prices of particular items during the three-month period.
The Assountenti consumer group praised the project, calculating potential savings at four billion euros but said there are many unknowns, including exactly which products are included.The industry players include supermarket chains, small retailers as well as food and medicine producers.
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