Eagles move into booze business with Bird Gang Spirits’ vodka, bourbon

The first Bird Gang products — labeled in kelly green to dovetail with the marketing push surrounding the team’s new retro uniforms — are vodka and straight American whiskey. They are available for a limited time at BOTLD’s shop at 119 S. 18th St., near Rittenhouse Square, and online for delivery within Pennsylvania. The Eagles and BOTLD will also sell bottles at a pop-up event from 10 a.m. to 4 p.m. Friday in Lincoln Financial Field’s Lot K.

The NFL has a long history with alcohol partnerships. The Eagles themselves have relationships with brands including Diageo and Pernod Ricard, as well as a new deal with Philadelphia-born comedian Kevin Hart’s Gran Coramino tequila, said Brian Napoli, senior vice president of corporate partnerships.

Additional Bird Gang Spirits will be released by the Eagles and BOTLD over the next several years to commemorate milestones and historical team moments, the team said.

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The Eagles get into the booze business with Bird Gang Spirits’ vodka and bourbonUnder the deal with BOTLD and branding agency WeHolden, the football team expects to have fun with the affiliation.
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