Jacksonville company — Dee’s Nuts — sues company tied to YouTube star MrBeast, claiming trademark infringement

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MrBeast, 25, made his fortune using a long list of revenue streams that include posting highly produced and sometimes controversial videos to his 189 million YouTube followers, selling merch and through his Feastables snack bar line. Feastables is now being sued by a Jacksonville company.

EAST RUTHERFORD, NEW JERSEY - SEPTEMBER 04: Global YouTube star MrBeast attends the launch of the first physical MrBeast Burger Restaurant at American Dream on September 4, 2022 in East Rutherford, New Jersey. – This year, Jimmy Donaldson, better known as YouTube superstar “MrBeast,” has raked in an incredible $54 million in earnings. That figure and his vast influence made him No. 1 on

In August, Dee’s Nuts filed a federal civil lawsuit against Feastables Inc. alleging trademark violation. In 2016, the company put its logo and slogan — “GRAB DEES NUTS” — on the side of a truck and trailer and went on tour to events like a NASCAR Championship Race in Homestead, the Navy Exchange Mall in Jacksonville and the Cowboy Christmas Show in Las Vegas, according to the complaint.

In February 2023, the Jacksonville company said it first learned that Feastables was using “the confusingly similar and phonetically” similar name and sent a cease and desist letter to Feastables. “Millions of people on the internet have come to use the phrase ‘deez nuts’ as an irreverent way to interject humor or sarcasm into or end a conversation. In fact, ‘deez nutz’ ultimately landed in the Urban Dictionary and is defined as a euphemism and slang term,” the lawyers for Feastables wrote.

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