Menstrual Health Companies Push to Show Period Blood in Ads

Nadya Okamoto, co-founder of period-care company August, said using red rather than blue in advertising helps normalize the experience of having a period.

More period-care brands are slowly replacing the blue liquid that has long been ubiquitous in the category’s advertising with more realistic red alternatives, despite pushback from some consumers and media companies.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.

Switzerland Neuesten Nachrichten, Switzerland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

Microsoft, Amazon among the companies shaping AI-enabled hiring policyMicrosoft and Amazon are among the companies that helped to develop new policies to cover AI use in hiring, an area where employers must tread carefully.
Herkunft: CNBC - 🏆 12. / 72 Weiterlesen »

The War in Israel: How Tech Companies Are RespondingThe chip, cybersecurity, and enterprise-software sectors all have a significant presence in Israel. They are supporting their employees and communities, and...
Herkunft: MarketWatch - 🏆 3. / 97 Weiterlesen »