In dating app Bumble's early days, CEO and founder Whitney Wolfe Herd realized something: Twitter and Instagram were two of the most popular apps out there, but she never saw advertisements for them.
Instead of traditional marketing campaigns, Wolfe Herd put together a series of"crazy hacks" to drum up interest in her Austin, Texas-based startup, she said. In one of them, she went to a cookie shop and paid the bakers $20 to adorn yellow-frosted cookies with a white Bumble logo. Then, she took the box to a nearby college sorority.
Wolfe Herd used a similar tactic with college fraternities, dropping off pizza with branded bumblebee stickers slapped onto the cardboard boxes. Harvard-trained parenting researcher: The most successful kids are ‘healthy strivers'—here's what their parents always do
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Bumble CEO: Here are the ‘crazy hacks' I used to grow my app into a $1.9 billion company—one of them cost only $20Bumble CEO and founder Whitney Wolfe Herd didn’t have cash to spend on advertising after launching the app in 2014. Here’s how she drummed up…
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