How the travel industry is tapping into the mocktail market

In Orlando, Florida, there’s no shortage of bars that’ll make you a mocktail.

In contrast to classics like Shirley Temples, virgin Piña Coladas or even the Flaming Moe, The Bandbox serves nonalcoholic craft cocktails using alternative or distilled spirits. Big travel brands are joining in, too. This spring, Carnival Cruise Line’s CCL, -1.57% Alchemy Bar launched a menu of seven cocktails made with nonalcoholic spirits. Note that you’ll still need to be at least 21 years old to get in.

While $9 is far more than the roughly $4 the same restaurant charges for simply a Fanta Orange, it’s still less than the $12 cost for a draft beer.

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