Many investors now see sustainable practices as strategic for positive returns in the long run, business leaders said on Thursday.
Before Olam found shareholders with the same vision, however, it was a tough sell, Verghese explained during CNBC's Managing Asia: Sustainable Entrepreneurship conference in Kuala Lumpur, Malaysia. It took time and effort to not just look for investors with values that resonate with Olam, but also effort to prove and convince others that"doing good also means doing well," he said.
Employees also feel better and proud to work for a company with values, and that translates into better productivity, he added.
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