Travis Kelce's bizarre personal finance TV ads are a dubious deal

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Travis Kelce is everywhere right now. The Kansas City Chiefs tight end has gone from 'guy who is very good at football' to 'guy whose name I say more than my own' in the span of mere months. The Taylor Swift factor is obviously a big part of it — dating the world's most famous pop star will get you into the limelight — but Kelce is a mini-media mogul in his own right. He hosts a popular podcast.

While the Kelce package is a mixed bag for the consumer, on Experian's end, the math is pretty good. For one thing, experts told me, Experian likely gets a cut of the swipe fee on the debit cards — the charge merchants pay every time a customer uses their card. For larger banks with over $10 billion in assets, the amount that they can collect from swipe fees is capped at $0.21 per transaction, plus 0.05% of the transaction value.

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